Thursday, March 20, 2003

Old Glory Insurance

I don't want to talk about the war.

So I will instead reference this streaming video for "Old Glory" insurance [brought to my attention in happier times (last week) by Randy Reichardt] that nicely illustrates how marketers create and encourage an atmosphere of (groundless) fears with which to manipulate consumers. (Parallel with how the American leadership can manipulate the public with irrational fears I leave to the reader to draw.)